Eyewear that speaks before you do.

Reimagining Eyewear in Africa

Ausum Appeals is transforming the eyewear experience in Africa by combining premium, design-forward eyewear with a modern, tech-driven shopping journey. From stylish in-store spaces to intelligent online tools like virtual fittings, we empower discerning consumers to see — and be seen — differently.

Premium eyewear showcase

Business Model

Retail Partnerships(B2B)

  • We place branded eyewear display stands in supermarkets, pharmacies, salons, and fuel stations.
  • Revenue comes from wholesale sales or consignment revenue shares with the retailers.
  • Retailer earns, we control branding and product quality.

Flagship Store (D2C)

  • We operate premium lifestyle stores with optometrists, personal styling, and curated frames.
  • Revenue from frame + lens sales, consultations, and exclusive VIP services.

E-Commerce

  • Online store with AI-driven virtual fittings, tele-optometry, and home delivery.
  • Revenue from online frame sales, consults, and accessories.

Subscriptions & Loyalty Programs

  • Customers subscribe for multiple frames per year or service plans.
  • Generates recurring revenue and customer retention.

Corporate & Brand Collaborations (B2B)

  • Strategic B2B sales to fashion stores, hotels, and corporate eye-care programs
  • Revenue from bulk sales and branded collaborations.

Social Impact Drives Loyalty

  • Sustainable materials, frame donation programs, and community engagement enhance brand loyalty and access to impact funding

Our Signature Eyewear Display

ausum appeals eyewear stand

Eyewear That Speaks Before You Do.